Corporate brand identity is an effective strategic tool and an important source of sustainable competitive advantages, which provides multiple benefits to the organisations. Identity is the cornerstone of one of the most important areas of study in recent years: corporate marketing. This term provides the foundation for numerous concepts, such as corporate brand identity.
A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design , fonts, photos, and any other visuals that you use to communicate your brand. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual.
Brand management begins with having a thorough knowledge of the term “brand”. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.
The purpose behind a brand audit is plain and simple: to gain a fundamental understanding of where your brand stands in its current state. Brand Audit is a complete check up of the brands current position in various markets in comparison with its competitors. It is a review of the brands effectiveness that helps you determine the strength of the brand along with its weaknesses and reasons for inconsistencies with an idea and opportunities for improvement and latest developments.
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.
The insight comes from the data , But it can’t solely rely on technical people and data analysts. A Great Insight Is Grounded in Real Data, Avoiding Bias and Opinion , simple in language and concept, meaningful and memorable, speaks to audience, inspires clear and direct action, reinforces ownership and commitment.
Positioning and Strategy
A positioning statement is a one or two sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors. In its simplest of forms, positioning is the mental space you want to occupy in your customer’s mind. It’s the first thing you want your customer to think about when they hear your brand name.