The social media live event is an opportunity to connect with customers and stakeholders through an interactive, high quality video session. We’ve developed a highly refined live event methodology to find people interested in your product, service, or niche, and then deliver them to the live event. Our product, LiveConnect, is a unique live event solution that can build your social media presence.
We’ve produced live events for a variety of companies and organizations in industries such as entertainment and publishing. These organizations desired to increase their reach or reach their existing constituency in an effective way.
There are 7 reasons a social media live event can be effective for your organization. If you want to find social media success, a social media live event may be right for you.
1. Find New People Interested in Your Niche
One of the unique things about a LiveConnect social media event is the pre-event marketing we perform. Unlike traditional webinars or live events, the marketing we perform builds an audience of people interested in your products, services, or niche. This involves finding key individuals in your market and enlisting their help in marketing the live event.
2. Build Your Social Media Following
A social media live event is a promotional opportunity for all of your social media profiles. From the moment we start marketing the live event, we promote your social media presence and help you build followers and fans. During the event, your social media accounts are promoted to the participants. These social media live events are a great tool to increase your social media following.
3. Create Something More Interactive Than a Webinar
In the past, one of the primary marketing tools for companies has been to hold a webinar demonstrating products or expertise. The downside to a webinar is that participants often feel sold to, or that the time was spent more talking about you than their needs. A social media live event is different: it is a much more interactive event with giveaways and promotions keeping the event light, exciting, and engaging the audience.
4. Build Your Email List
Email marketing is still one of the highest methods of engagement with your customers and stakeholders. Email marketing is one of the oldest forms of Internet marketing and still remains a great way to funnel people into becoming customers or partners. A live event is a great opportunity to build your email list through pre-registration and promotion during the event.
5. Sell More Products & Services
A live event is an opportunity to sell products and services. Though we don’t typically do a hard sell during the event, the nature of the interactivity and demonstration of your expertise results in a lift in sales. You also receive opt-in contact information from many of the participants resulting in the ability to connect with them later to sell products or services.
6. Demonstrate Your Expertise
The social media live event is the perfect opportunity to demonstrate your expertise. The audience asks a variety of questions and your “on the fly” answers clearly demonstrates your expertise in your niche. This results in a higher engagement level as the event progresses and a path for people to trust you as an expert. Demonstrating your expertise through a live event builds a group of followers who trust you.
7. Create a Connection with the Consumer
The connection with the participants of a live event are built on high trust and of high engagement. The consumer feels a connection to you that otherwise would not be possible. For example, during a recent live event by author Phil Cooke, he was able to make a connection with hundreds of participants and build relationships with those people. This has resulted in a bigger following and increased book sales. A live event helps people feel emotionally connected to the hosts in a way not possible through other online mediums.
The live event is an effective way to become engaged with consumers, partners, and stakeholders. Increase your business or exceed your goals with a social media live event.
