We get asked quite often what our thoughts are about SEO (Search Engine Optimization) vs. SMO (Social Media Optimization). Where should you spend your marketing dollars? What brings the most ROI?

In 2009, SEO would have been the answer.  In 2010, SMO is the answer.  So, what changed to bring a different focus?  In January, when the major search engines began indexing Twitter, Facebook, etc. (some even in real-time!)  This was a major shift in SEO focus.

The work an organization does in social media has an impact on your SEO score.  Your posts on Facebook are indexed, along with your tweets.  Combine that with your existing legacy SEO work, and you are really going places!

Give us a call. We’d love to develop a strategy for you.  800-627-1265.

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